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INSIDE APPLE'S SECRET SPACES: EXPLORING THE PRIVATE ROOMS OF APPLE STORES

Apr 23, 2023

Apple stores are known for their sleek, minimalist and modern design that perfectly reflects the company's philosophy of simplicity and innovation. The stores are designed to create a seamless experience for customers, from the moment they step in until they leave. The halls are spacious, with plenty of natural light, and the products are beautifully displayed.

Apple Store in Macau

Apple Store in Amsterdam

However, what most people don't know is that there are smaller rooms within Apple stores that are not open to the public.They are designed with the same care and attention to detail as the rest of the store to also reflect Apple's design philosophy. The design of these rooms is the work of Foster and Partners, the renowned architecture firm that has collaborated with Apple on many projects, including the Apple Park HQ. They have worked closely with Apple's design team to create spaces that are not only beautiful but also highly functional.

 

Apple Park in Cupertino

These rooms include boardrooms, meeting rooms, and other spaces used by employees. The rooms are used for important meetings, training sessions, and private product demonstrations, thus being comfortable and inspiring in order to facilitate collaboration, creativity, and productivity.

 

Apple Store boardroom in Mexico City

The rooms are also a reflection of Apple's culture. They are designed to be inclusive, with spaces that accommodate employees of all abilities. The rooms are also eco-friendly, with features that reduce energy consumption and waste. While the public areas of Apple stores are impressive, these private spaces are equally so. They are a testament to Apple's commitment to design excellence and innovation.

Down below are some more of these rooms, which can be viewed by the public eye – at least virtually!

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Amsterdam

Paris

Barcelona

London